Next Step Forward | Branding: direct marketing

Branding:
direct marketing

“We’ve worked with NSF since 2003 and during this time, have called on pretty much all of their services. Working with NSF has made us realise that marketing campaigns don’t necessarily require a big marketing budget! We recently conducted two very effective campaigns, simply using targeted letters and emails; it’s all about the right data and the appropriate message. Both campaigns gave us good results; keeping the sales team and the MD happy!”

Fiona McLellan
Sales and marketing director
Pharos International Limited

Delivering qualified leads to your sales team is an ongoing challenge. Achieving this with a shrinking marketing budget makes the challenge that much harder.

Properly executed, direct marketing is an excellent tool for generating contact from your potential clients:
asking for more information
buying a product
downloading a white paper
attending an event

The Next Step Forward team can bring that professional edge to your direct marketing by:

Developing a database of target companies and individuals
who are you talking to?
where do you find them?

Creating a compelling proposition with an appropriate
mail piece and a perfect hook
what are you trying to get them to do?
why should they want to do it?

Post-mailing follow up
when should you speak to them?
what should you say?

Whether you need assistance during the initial research stage to analyse your offering and identify the need that it addresses, creative input to develop a mailing piece or support throughout the whole process, our team of specialists can help you. We can enable you to create and exploit a direct relationship between you and your prospect or customer – to their greater benefit and your greater profit.

campaign evaluation

copywriting

creative design

email promotions

fulfilment

integrated planning and

implementation

list sourcing and management

print production

incentives and promotional items

telemarketing support